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Frontdesk

AI Website Forms. Turn form submissions into CRM leads automatically.

Stop losing leads to slow email forms. Our smart forms capture details and trigger your outbound sequences instantly. Text, call, or internal alert.

Frontdesk Web Forms dashboard with embeddable forms feeding the CRM
2x
More Leads
5m
Faster Response
100%
Leads Captured
5k+
App Integrations

The silent killer

Standard contact forms are black holes.

They convert poorly and respond slowly. Your leads are decaying while the form sits in someone's inbox.

5-Minute Lead Decay

The odds of contacting a lead decrease by 10× if you wait more than 5 minutes to respond.

Standard Form Conversion

Basic contact forms convert abysmally because they feel like homework and never follow up.

The Fix

Frontdesk triggers an instant sequence. Call, text, or alert. Capturing the lead the moment they submit.

Power

It's a system that brings leads into your ecosystem.

Smart Branching

Ask the right questions. Our forms adapt based on previous answers to qualify leads faster, no dead-end paths.

Instant CRM Sync

Stop manual entry. Leads flow directly into Frontdesk CRM (and your other tools) in real-time the moment they submit.

Automated Outbound

Trigger SMS, calls, or email sequences immediately after submission. Strike while the iron is hot.

How it works

Three steps from drag-and-drop to live leads.

01

Build in Minutes

Drag-and-drop form builder with smart branching logic, no code needed.

02

Copy One Line

Get a single embed snippet. Paste it anywhere on your site.

03

Watch Leads Flow In

Real-time lead notifications, CRM updates, and outbound sequences fire automatically.

Features

Forms that create leads, beyond records.

Every submission captured, enriched, and routed to your CRM automatically.

Instant CRM Lead Creation

Every form submission creates a contact in Frontdesk CRM with all submitted fields mapped automatically, no spreadsheets, no manual import.

Multi-Step Forms

Break long forms into steps so visitors see a short, approachable form, not an overwhelming wall of fields.

Custom Fields

Add any field type. Text, dropdown, date, phone, file upload, and map each one to a CRM field.

Conditional Logic

Show or hide fields based on previous answers. Ask qualifying questions only when they're relevant.

Spam Protection

Built-in spam filtering blocks bot submissions from polluting your CRM.

Email and SMS Notifications

Get alerted by email or SMS every time a form is submitted, with the full submission data in the notification.

Form Analytics

Track submission rates, drop-off points, and conversion rates per form. Identify which fields cause abandonment.

Embed Anywhere

Embed forms on any website with a single script tag. Works with WordPress, Webflow, Squarespace, Shopify, and custom sites.

Intake Workflow Triggers

A form submission can trigger an intake workflow. Sending the contact an SMS, booking a call, or starting an automation sequence.

HIPAA-Aligned Options

Configure forms for healthcare use cases with the right consent fields and data handling settings.

AI Lead Scoring

The AI evaluates each form submission and scores the lead based on intent signals, so your team prioritizes the hottest contacts first.

Custom Thank-You Pages

Redirect submitters to a custom URL after submission. A booking page, a confirmation page, or a next-steps guide.

Compare

Basic forms vs Frontdesk smart forms.

CapabilityBasic formsFrontdesk
Response SpeedSlow EmailInstant Outbound Sequence
LogicStatic / BoringSmart / Branching
Follow UpManual WorkAutomated (Text, Call, etc.)
CRM Sync
Mobile OptimizedSometimes
Lead Scoring

Thousands of Businesses Grow with Frontdesk

Samson Properties testimonial preview
6,500
Agents supported 24/7
Samson Properties logo
6,500 agents get consistent coverage. After-hours and peak periods no longer mean unanswered lines.
Samson Properties Team
Elegant Comfort testimonial preview
55 hrs
Weekly calls eliminated
Elegant Comfort logo
We eliminated 37-55 hours of phone calls a week and gave that time back to the team.
Burkai Earl, Co-Owner
Garman Homes testimonial preview
$800K+
New revenue in first month
Garman Homes logo
Maya isn't just a receptionist. She's our sales force and the brain of our customer experience.
Jake Kaplan, CFO
United Porté testimonial preview
1,600+
Calls handled monthly
United Porté logo
Our customers get instant answers about products, pricing, and availability even when our showroom is closed.
United Porté team
Clear Speech & Language testimonial preview
40+/week
Admin hours saved
Clear Speech & Language logo
It changed our front desk. Our team can finally focus on higher-value work.
Tiffany Hurd, Operations Manager
Artisan Homes testimonial preview
35%
Leads captured after hours
Artisan Homes logo
We were missing calls after 5 PM every day. Now every inquiry gets a response.
Artisan Homes Team
Provest Realty testimonial preview
1,600+
Calls handled monthly
Provest Realty logo
The phones used to ring all day long. Now we can go an hour without hearing a landline ring.
Todd Dusenberry, Owner
Trade Recalls testimonial preview
$30K+
Generated in 5 days of outbound calls
Trade Recalls logo
We generated $30K+ in 5 days just making outbound calls with Frontdesk AI. The thing pays for itself in a week.
Trade Recalls Team
St. George Associates testimonial preview
600+
Student tenants supported
St. George Associates logo
It's saving us so much time, and we're not even using it to its fullest extent yet.
Nick, Leasing Department
Freak Brothers Pizza testimonial preview
100%
Order calls answered (up from 0%)
Freak Brothers Pizza
We literally never answered the phone. Now Frontdesk answers every single call.
Freak Brothers Team, Co-Owner

Don't take our word for it. See why thousands of operators have been sharing Frontdesk's AI Receptionists.

Customer story

The phones were ringing off the hook all day. Frontdesk changed the entire work atmosphere.

Todd Dusenberry|Owner, Provest Realty, Provest Realty
Read the full story

FAQ

COMMON QUESTIONS

Everything you need to know before going live.

Contact support

Yes. WordPress, Wix, Squarespace, Shopify. Anywhere, just copy and paste one line of code into your site and the form goes live instantly.

Get started

Smart forms that capture and convert.

Stop losing leads to slow email forms. Build, embed, and capture in minutes.